It seems that Rihanna is ready to convert into gold everything that touches. In the World of music peta it amply, dares to launch her own fragrance, it is image of dozens of signatures and now becomes the new Puma global Ambassador, as well as Creative Director of the collection of training for women. How are you is the body?
In this way, this new collection (which will begin in January 2015) will reflect the personality of the artist, his love of sports, her spirit and her look thanks to the lines of clothing and footwear. These collections will be designed with the aim of supporting women in sessions of training, inspiring confidence in their bodies and themselves, the same security that Rihanna is known. She herself has confessed that,
It is great to find a brand that celebrates the strength and individuality. I can’t think in another more perfect partner to collaborate as Creative Director. I can’t wait to see what Puma and I are preparing
In addition, Björn Gulden, CEO of Puma has declared that,
Sign with Rihanna is a fantastic step for Puma. His global profile, charisma and individuality and his ambition, make the perfect Ambassador for our brand. We have a strong portfolio of scared so find an inspirational partner for female performance was very important in football, athletics and Motorsport. Rihanna was a natural choice for us. We are very pleased to have her as a partner, and look forward to what lies ahead
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